The dancehall legend returns with a high-energy anthem powered by ONErpm's global release and marketing engine.
Global dancehall icon Sean Paul delivers another summer-ready anthem with “Ginger”. The new work is a sultry, uptempo track that fuses his unmistakable flow with hypnotic island production. The single is released and marketed by ONErpm and balances infectious riddim energy with crossover polish. “Ginger is” anchored by the addictive hook: “Girl you got me wrapped around your finger, spicy like a ginger.” From playlists to parties, “Ginger” is built for motion—and built to last.
ONErpm spearheaded the track's global release strategy and multi-platform campaign, leveraging its cross-market infrastructure to target dancehall's core audience while unlocking new listeners across pop, Latin, and Afrobeat-leaning territories. “Ginger” isn't just a single—it's a launchpad for a season's worth of momentum, amplified by region-specific activations and visual storytelling.
Sean Paul's legacy needs no introduction. With more than two decades at the forefront of global music, he's pushed dancehall into pop, hip-hop, EDM, and Latin markets. The result? A series of Grammys, Platinum records, and a place in the cultural canon. Hits like “Get Busy,” “Temperature,” and “No Lie” made him a household name. At the same time high-profile collaborations with Beyoncé, Dua Lipa, and Sia confirmed his versatility.
Beyond the charts, Sean has performed in over 120 countries and remains one of Jamaica's most recognized musical exports. Honored by the Jamaican Government and recently featured as a coach on The Voice, his status as a global ambassador for dancehall is undeniable.
With “Ginger,” Sean Paul and ONErpm are delivering not just a single, but a campaign designed to move across markets and across cultures. It's a bold reminder that the pulse of dancehall still beats globally—and Sean Paul is still setting the tempo.
Click here to pre-save: https://onerpm.link/Ginger
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