Global campaign honors ONErpm's legacy, musical diversity, and 15 years of innovation
To celebrate its 15th anniversary, ONErpm has launched Music Is Everything—a global marketing campaign that showcases the company's growth, creative milestones, and cultural influence. The campaign builds up on ONErpm's Music is Power slogam. It explores different aspects of the company through what music represents: innovation, achievement, evolution, community, recognition and attitude.
Framed as a digital year book, the campaign explores major moments in ONErpm's history. It includes artist achievements, social initiatives, and the company's expanding influence in the music industry. All content is optimized for TikTok, Instagram, and YouTube Shorts to maximize engagement across platforms.
Music is Everything
At its core, Music Is Everything builds on the message “Music is Power.” The campaign expands that idea with themed expressions like Music is Innovation, Music is Community, and Music is Faith. Each one is tied to a key achievement—from opening international offices to launching new business units and receiving global awards.
“This isn't just about commemorating 15 years,” says Iasmine Amazonas, ONErpm's Global Institutional Marketing Director.
“It's about showing what music has allowed us to build: a platform that's global, diverse, and deeply human. We want to remind our team, our partners, and our artists that music connects us all—and this campaign is proof of that.”
The campaign's visuals are being developed by the ONErpm Design team, in collaboration with ONErpm Studios. While the History block stays consistent across markets—featuring milestones like the launch of ONErpm Music Group and the company's global commitment to diversity, equity, and inclusion—the Highlights and Diversity segments are localized. Each region can reflect its unique artists, genres, and cultural identity.
Music is Everything
