The Dominican salsa star and leading figure in contemporary bachata signs with the record label to boost her career internationally.
ONErpm announces the signing of Yiyo Sarante, one of the leading figures in Dominican bachata, who joins the company's global roster. With over 16 million monthly listeners on digital platforms, Sarante arrives at ONErpm backed by a catalog that has established his presence on the regional charts.
His single “ Corazón de Acero ” has accumulated 1492 days on the Spotify Colombia chart, while in the Dominican Republic it remained for 1923 days, reaching position #49.
Meanwhile, “ Manos de Tijera ” became one of his biggest hits: 749 days on the Spotify Colombia chart and a historic 111-day run on the Dominican Republic chart, where it reached #4. On YouTube, the song has over 363 million views.
With this alliance, ONErpm reaffirms its commitment to the development of salsa as a genre with international projection, contributing its 360° model of distribution, marketing and data analytics to Sarante's artistic project.
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