Kenya meets Nigeria as two of Africa's biggest voices unite on a powerful, emotionally rich single that blends East and West African sounds.
Willy Paul and Guchi join forces on “Better”, a captivating Afro-fusion duet that blends Kenyan and Nigerian influences into a bold, emotional declaration of love. Set over a smooth, contemporary beat, the track captures the feeling of absolute devotion—where no one else compares, and loyalty is everything.
Guchi, best known for her viral hit “Jennifer,” matches Willy Paul's intensity with warm, melodic vocals that elevate the song's romantic core.
The single reflects a growing trend in African pop: cross-border collaboration with local authenticity and international appeal. Willy Paul's Swahili-inflected delivery and rhythmic precision meet Guchi's soulful, Nigerian pop sensibility.
Their chemistry is effortless, and the production leans into the Afrobeat and R&B fusion that's defining modern African soundscapes. The result is a track that's radio-ready, emotionally engaging, and built for repeat listens.
An Afro-Fusion Release With Global Full-Scale Support
ONErpm is powering a full-scale campaign to support “Better” across digital and traditional channels. DSP strategy includes editorial pitching, playlist targeting, and direct artist integrations on Spotify, Boomplay, and Apple Music.
On social media, content is being seeded through TikTok, YouTube Shorts, and Instagram Reels—designed to spark shareable moments and drive user-generated traction across regions.
Complementing the digital push, a robust media rollout backs the release. Radio campaigns in key Kenyan and Nigerian markets are paired with blog placements, interviews, and a curated DJ activation plan. ONErpm newsletters are spotlighting the track for core fans, reinforcing engagement through artist storytelling and cultural relevance.
“Better” is more than a single—it's a showcase of Africa's musical unity and creative force. With the combined strength of two major talents and a strategic rollout behind it, this love anthem is poised to resonate from Nairobi to Lagos and beyond.
Music is Everything
