Give brands permission to promote your content—without losing your voice or your audience.
What Is a Spark Ad?
Spark Ads are TikTok's unique advertising format that allows brands to boost organic content—whether from creators or their own page—into powerful, native-feeling ads. According to TikTok, Spark Ads are “a powerfully authentic way to reach your audience and promote your business.”
Unlike traditional ad formats, Spark Ads use real posts that are already performing well, preserving engagement (likes, shares, comments) and giving the ad a more natural, less disruptive appearance in users' feeds.
How Do Spark Ads Work?
If your TikTok post has caught attention, a brand can request to turn it into a Spark Ad. Granting permission is a quick, app-based process. Here's how to authorize a post:
Step 1: Enable Ad Authorization
- Go to your profile and tap the three dots (top right)
- Tap “Creator Tools”
- Scroll to the bottom and toggle on Ad Authorization
Step 2: Authorize a Specific Video
- Choose the TikTok post you want to allow
- Tap the three dots, then select “Ad settings”
- Enable the Ad Authorization toggle
- Accept TikTok's Advertising Content Terms of Service
- Tap “Generate Code” and select the duration (7, 30, 60, or 365 days)
- Copy the code and send it to the advertiser
That's it—you've now allowed your post to become part of a branded campaign.
Why Spark Ads Are So Effective
TikTok's own research says it all:
- 84% of users have been convinced to buy a product after watching a branded TikTok video
- 67% want brands to experiment with different storytelling styles
Because Spark Ads are based on organic content, they don't interrupt the user experience. They blend seamlessly into the feed, retain original engagement, and can boost a trend, sound, or moment—giving it even more visibility.
Want to dive deeper?
Check out TikTok's official Spark Ads guide
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