Album's design elevates Joaquín Guiller's greatest hits into a cohesive visual statement.
Building an artist's identity in the digital space is one of the most important stages of a music release. A strong image creates meaning, sparks emotion, and drives streams. The difference between success and hesitation lies in bold ideas and the details that connect visuals with sound.
Joaquín Guiller's El Agropecuario, his greatest hits album, shows how music, imagery, and marketing can align. The project highlights the bond between Guiller's fans and the rural lifestyle of Colombia and Latin America. It delivers 13 tracks, led by the single El Agropecuario—a rural anthem that mixes work with celebration, tradition with modernity.
Conceptualized by ONErpm Design team, the cover art tells the story visually. Guiller appears in a traditional straw bull rider's hat, partly covering his face at a hacienda, hinting at a transnational identity, connecting farmers and rural culture in Latin and North America. Golden Western-style typography frames the title, reinforcing his deep roots in Antioquia and his upbringing in Yarumal, near Medellín.
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