Tool that helps fans keep up with forthcoming projects can help you to get noticed by editorial teams
The Campaign Kit fromSpotify offers a centralized toolbelt for sophisticated artists to make the most of the priceless marketing opportunity around a lead-up to and release of their music.
One of those tools is the Spotify Countdown Page – a native, in-app pre-save that allows your biggest fans to be reminded of your forthcoming project, and helps the editorial team at Spotify know how much passion there is for your upcoming release!
A great way to use this tool is in conjunction with a conventional pre-save, like the ones we generate in our artist dashboard using our integration with FeatureFM. Those pre-saves include the option to save the song on multiple platforms, like Tidal, Amazon, Apple, and YouTube, and you can set up your pre-save link to direct the user out to your Spotify Countdown after they pre-save from FeatureFM.
By doing so, you can collect their email addresses in the process so that you have a way to follow up with fans after the release to create a second moment for the song besides release day. It’s also an easy method to encourage listeners to create a short form video using your song, see you on tour, or buy your merch.
Keeping in touch through a direct method of communication like an email marketing tool is one of the best ways to super-serve your super-fans and make sure that you stay top of mind.
Other DSP Countdown Options
Countdown tools aren’t exclusive to Spotify. Other major platforms offer similar pre-release features to help build anticipation before your music drops:
- Apple Music Pre-Add — lets fans add your upcoming album or EP to their library in advance, and in some cases hear an early “Instant Gratification” track. Note: Pre-Add is only available for albums and EPs, not singles.
- Amazon Music Pre-Save — works much like Spotify’s version, automatically saving the release to a fan’s library the moment it’s live.
- Deezer and TIDAL Pre-Saves — offered through most major distributors and smart-link platforms, functioning similarly to Spotify and Amazon.
- Third-party countdown pages (e.g., Linkfire, Sonikit) — these combine multiple platforms (Spotify, Apple Music, Amazon Music, Deezer, TIDAL) into a single shareable link or custom-branded countdown page, which is especially useful for artists who don’t yet meet Spotify’s Countdown Page eligibility threshold.
Check out all the latest Spotify updates on ONEHub
