Case Studies
Learn how the secrets behind some of our most successful music marketing and audience development campaigns with a selection of case studies specially curated by ONErpm Knowledge, Learning and Development team.
How Bien and Alikiba’s Cross-Border “Finale” Became East Africa’s Biggest Hit in 11 Days
When Bien and Alikiba’s “Finale” dropped on March 28, 2026, via ONErpm, the machinery behind it was already in motion. At 9 AM in Nairobi, Kenya, the song hit airwaves…
Os Vizinhos reach the top mixing musical tradition and sophisticated community development strategies
Four friends from Alentejo combine tradition with innovative marketing strategies to conquer the stages in Portugal. In today's music scene, thousands of tracks are released every day. Therefore...
MAGIC! Reignites Global Momentum with ONErpm-Led Brazil Tour
ONErpm supports MAGIC!’s comeback with cross-platform campaign and activations across Brazil Canadian reggae-pop band MAGIC! made their official comeback in early 2024 with Inner Love Energy, a new album celebrating…
Buttercats Breaks Through Spotify’s Algorithm with Popularity Index-focused stategy
A music platform sweep, strategic release timing, and playlist stacking pushed “Alone in the Dark” to the top of algorithmic charts. With upbeat songs and positive messages, Australian band Buttercats…
ONErpm Launches “The Lost Files” to Expand Catalog Reach
From YouTube leaks to official playlists—ONErpm transforms lost tracks into high-performing catalog assets. Sharing secrets is a powerful way to build bonds with your community — especially when those secrets…
Bridging the Gap: ONErpm’s Innovative Approach to Fan Engagement and Content Creation
Leveraging Fan-Made Lyric Videos for Deeper Connections and Monetizable Content ONErpm is advancing a creator-focused strategy that blends direct-to-fan engagement with scalable content creation: fan-made lyric videos. This initiative invites…