How collaborations spark creativity and accelerate audience growth
When Big Sempa announced his highly anticipated album Lote, we at ONErpm knew it was time to go all in. This wasn't just another release — it was a project with huge potential. And we were right: along with his new solo tracks, the album featured powerful collaborations with Gera MX, Doble, Kevis & Maykyy, Sabino, and Mike Lamadrid.
Lamadrid's participation was key. With a rising career and a reflective style that tackles both social and personal issues, his artistry perfectly matched Big Sempa's vision. This creative synergy called for something special. Together, they created the song “La Esencia”, which creatively and authentically captures the essence of both artists.
At ONErpm Studios, we took the behind-the-scenes footage from a songwriting session between Sempa and Lamadrid and transformed it into a Lyric Video with a raw and authentic aesthetic — one that captured and amplified the essence of the track.
To extend its reach, we also created shorts that encouraged fans to watch the full lyric video, generating even more curiosity and engagement.The response from fans was immediate: the lyric video reached over 50k views on YouTube, while the song surpassed 160k streams on Spotify. A clear example of how a creative, well-executed strategy can expand an artist's reach and give their music the boost it needs to grow.
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