Imagine it #ONErpmfam: you just recorded the best song of all time and now you're ready to let the world know. Developing a press kit, and building your own press release is an excellent way to spread the word, and summarize what makes your record special for tastemakers everywhere.
Press releases and press kits are powerful tools to introduce yourself to curators, blogs, and even small labels. They help amplify your next release and create professional visibility.
Experiment with these best practices, and remember: consistency and dedication are key.
1. Create a Catchy Title
Your title is the first thing readers see. Be creative. The goal is to grab attention right away. If you're unsure, look at how your favorite artists write their press releases and take notes.
2. Add Visuals
Always include your release cover or promo photos. Visuals make your story more appealing and memorable.
3. Share a Short Biography
Tell people who you are. Write a short bio that works like a cover letter. Keep it clear and engaging for readers who may not know you yet.
4. Describe the News
Explain the story behind your release. Share why it's unique. Mention release dates, concert plans, or other relevant events. If you don't know what to say, use the text you prepared for pitching.
5. Include a Listening Link
Attach a link to your music. Use platforms like SoundCloud, Yandex.Disk, or any private streaming link. Journalists and curators need to hear your track before writing about it.
6. Tell the Story of the Release
Add depth to your press release. Explain why people should listen. Use quotes, talk about inspiration, or describe the creative process. Imagine you're in an interview and only have a few seconds to share the most interesting facts.
7. Add a Strong Conclusion
Close with upcoming events, future plans, or other details that keep interest alive. Give readers a reason to follow your journey.
8. Share Social Links
Always add your social media or a smartlink. Make it easy for people to find, follow, and listen to your music.
Looking for more social media tips? Check out all of our tricks here!
Music Is Everything!
