A cinematic video, unified visuals, and social-ready content turned the independent release into a powerful driver of reach and engagement.
When Australian DJ Blanke joined forces with singer DJ Linney for How It Feels, the mission was simple: create music that sounded heartfelt and looked stunning. For most independent artists, pulling off that vision means balancing tight budgets, multiple vendors, and heavy logistics. ONErpm Studios stepped in to transform the project, turning ambition into reality with creative and efficient execution.
Shot on Santa Monica's sunlit coastline, the How It Feels video captures the Pacific's emotional pull with the drive of modern dance. Behind the scenes, ONErpm Studios provided the full package: a cinematic video, a complete photo session, and vertical social clips — all at no cost to the artist. In today's industry, this level of bundled, artist-first support is rare and transformative.
In a single production day, ONErpm Studios delivered polished visuals, high-quality press photography, and optimized short-form assets for TikTok, Instagram Reels, and YouTube Shorts. This one-stop approach gave Blanke and Linney a consistent identity across platforms while maximizing discovery.
The results came fast. How It Feels surpassed 130,000 YouTube views shortly after release, a strong showing for an independent electronic track in a crowded space.
Why This Matters: The ONErpm Studios Advantage
ONErpm Studios goes beyond production. They deliver a holistic visual identity at a scale usually reserved for major-label acts. By combining cost efficiency, creative consistency, and platform-optimized assets, ONErpm Studios gives independent artists the tools to build top-tier branding.
As attention spans shrink and platforms reward dynamic visuals, How It Feels proves what's possible when creative execution meets strategic goals. The video connects emotionally, the vertical content drives shares, and the imagery fuels playlists, press, and campaigns. By providing a full-spectrum package, the partnership between DJ Blanke and ONErpm Studios elevated How It Feels, expanding its reach, strengthening its impact, and consolidating its presence.
Stream the official How It Feels on YouTube now.
Music Is Everything.
