With ONErpm strong DSP support, fan-driven promo, and a dynamic social campaign, Daya's Demise proves vulnerability still cuts through.
Daya has released her latest single Demise via ONErpm. With Demise, one of the most dramatic—and unexpectedly fun—songs in her catalog, Daya explores the chaos and clarity of early infatuation. The track's playful melodrama hides a deeper truth: that all-consuming rush of falling, when love feels like it could either rescue you or ruin you.
“It was such a silly song to write,” she admits, “but it holds so much truth about those obsessive, full-body feelings.”
Backed by PR and DSP support through ONErpm, Demise launched as more than just a track. It became the centerpiece of a coordinated rollout designed to balance creative intent with commercial impact. A strong partnership with a dedicated socials manager helped drive visibility across platforms. The campaign includes teaser clips, behind-the-scenes content, and shareable lyrics to engage her top fans.
The campaign also gained further traction with a high-impact music video and targeted digital advertising. A refreshed visual identity tied everything together. Live performances at Pride festivals and college campuses helped the track find its core audience among LGBTQ+ communities and younger listeners.
Behind the scenes, the team delivered a multi-layered strategy. TikTok-native content, grassroots fan engagement, regional press outreach, and playlist pitching worked in tandem. The approach prioritizes authenticity, ensuring that the song's emotional resonance reached listeners navigating similar highs and lows.
Click here for the pre-save: https://onerpm.link/demise
Music is Everything.
