Exploring the creative process with artists shaping the future of music
American singer-songwriter Death By Rony has been selected to lead the new episode of Indie On Indie, a short-form editorial series for social media developed by Content House. The series offers an intimate look into the relationship between selected artists and their paths as independent creators.
The episode was shot by award-winning video director, photographer, and ONErpm Studios Creative Director Rafael Piñeros. In the video, Death By Rony shares a candid and personal take on the creative freedom that comes with steering every aspect of her career—both artistic and business.
“One of the most valuable things I gained from becoming an independent artist was the restructuring of my entire time to [build] one that is not only incredibly supportive of me and my entire artistic vision, but that fully trusts me and how I see this world of Deathbyrony being built and executed,” she says.
According to Alison Leavey, Social Media Manager at ONErpm, Deathbyrony was a natural fit for the project.
“Indie On Indie is a celebration of independence and creative power—and Death By Rony represents all of that,” she says.
The strategy aligns with digital media trends set by Meta and TikTok. It offers fast, story-driven content designed to engage fans where they already are. The episode is now live on ONErpm's and Death By Rony's official social media channels.
Watch the full Indie On Indie episode featuring Deathbyrony now on ONErpm's Instagram.
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