Leveraging Fan-Made Lyric Videos for Deeper Connections and Monetizable Content
ONErpm is advancing a creator-focused strategy that blends direct-to-fan engagement with scalable content creation: fan-made lyric videos. This initiative invites listeners to take part in visual storytelling, transforming passive fans into active collaborators. At its center is a streamlined system powered by Jotform, which allows artists to crowdsource personalized content while maintaining full creative control.
The mechanics are simple and efficient. Artists share a Jotform link through their platforms, asking fans to submit videos tied to a specific track. ONErpm's team then curates those clips into an official lyric video. For songs without a music video, this becomes a high-impact, low-cost alternative that fills a crucial visual gap with fan-driven authenticity.
Alexander Acha's campaign for “Será Porque Te Amo” highlights the model's potential. More than 800 submissions poured in, fueling the final video and significantly growing the artist's fan database. But the campaign's real success wasn't just in numbers—it was in emotional reach. Fans didn't just watch—they contributed, creating a level of engagement that built long-term value.
For artists, this format offers both brand loyalty and monetizable content. For fans, it's a direct invitation to shape the creative experience. The result is a dynamic marketing tool that delivers reach, relevance, and resonance—all at scale.
Watch now the fan-made lyric video for Será Porque Te Am o .
Learn more about audience development strategies with ONErpm Tips & Tricks.
Music is Everything.
