Colombian artist joins ONErpm to boost his digital reach
Llanera music is celebrating! Jhon Onofre, one of the most powerful and innovative voices in the genre, has officially signed with ONErpm for the Colombia office.
This alliance marks a historic milestone in the artist's career. Furthermore, it promises to be the definitive catalyst for joropo and Colombian roots to conquer new international markets.
Since his victory on the reality show A Otro Nivel in 2016, Jhon Onofre has continued to evolve. His ability to fuse the traditions of the harp, cuatro, and maracas with contemporary sounds has positioned him as a leading figure. For this reason, he is a role model for new generations seeking a fresh perspective on folk music.
Regional sounds and global impact
Now, with the support of ONErpm, Onofre seeks to boost its digital reach. Consequently, its main objective is to consolidate a dominant presence on all streaming platforms.
“Reaching ONErpm is a giant step for my career and for our folklore. The goal is for the whole world to know what the plains sound like and that our music has no borders,” the artist stated about this new chapter.
It's important to note that Jhon Onofre's arrival at ONErpm isn't just a personal achievement. On the contrary, it represents a firm commitment from the industry to Colombian regional sounds.
Thanks to ONErpm 's technological and marketing support, their upcoming releases are expected to receive unprecedented exposure. This will allow joropo to gain entry into editorial playlists and markets where the genre is still largely undiscovered.
Finally, this strategic move coincides with a brilliant moment for the singer. He was recently announced as the guest of honor at the 58th International Joropo Tournament . This reaffirms his status as the foremost cultural ambassador of Meta and Colombia.
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