A viral hit on TikTok and a striking collaboration with ONErpm Studios highlight Joffe's fearless artistry.
“Die Your Daughter” by rising queer pop artist Susannah Joffe, captures the strange, heavy feeling of watching your parents grow older and realizing there's nothing you can do to stop it. The lyric video—released on the artist's YouTube channel shortly after the track hit streaming platforms—is a collaborative effort between the ONErpm Studios and ONErpm Design teams. It blends raw footage, stock clips, and motion graphics to create a dynamic, emotionally charged visual experience.
Leaning into a lo-fi, retro American aesthetic, the video feels like an old live recording pulled from a dusty VHS tape—nostalgic, slightly eerie, and deeply raw, evoking the sense of a memory slowly fading away.
