ONErpm Publishing leads landmark sync deal for Chimbala's global dembow hit
[Tuesday, September 2] Fortnite, the online video game and global cultural platform developed by Epic Games, has introduced a brand-new Emote inspired by the viral dance from “Che Che,” the worldwide hit by Dominican artist Chimbala.
This milestone was made possible by ONErpm, the modern music company that led the synchronization deal through Nathalia Vieira, Sync Manager at ONErpm Publishing.
With this announcement, Chimbala continues to break new ground for dembow. His single “Che Che” has already surpassed 85 million streams on digital platforms and sparked more than 1.7 million TikTok creations. Its contagious rhythm and Chimbala's unmistakable “a lo Chimbala” style have inspired millions across the globe to move. Now, with Fortnite, the phenomenon is set to spread even further.
Chimbala: The Journey of a Dembow Icon
Chimbala, born Leury José Tejeda Brito, stands as one of the most influential and celebrated voices in dembow and Dominican urban music. His innovative mix of Caribbean rhythms, catchy lyrics, and high-energy delivery has propelled him to the top of the genre, cementing his place as a cultural force.
Raised in Santo Domingo, Chimbala discovered his passion for music at an early age. Inspired by the vibrant sounds of his homeland, he began writing and composing songs that quickly earned local admiration. His rise in the Dominican music scene was meteoric, fueled by charisma and a style that resonated across generations.
Hits like “Tamo Burlao,” “Maniquí,” and “Rueda” became dancefloor anthems, solidifying his role as a leading figure in dembow. Over the years, Chimbala has pushed the genre forward through collaborations with global names like Wisin, Zion & Lennox, and Justin Quiles, fusing dembow with diverse sounds and elevating it to international stages.
His influence on Dominican and global culture is undeniable. Chimbala's music crosses borders, reaching millions of fans worldwide and positioning him as a true ambassador of Caribbean urban sound. Beyond commercial success, he is admired for his authenticity and deep commitment to his community, inspiring the next generation of artists.
More than just a musician, Chimbala is a cultural phenomenon. With relentless passion, unmatched talent, and unwavering determination, he continues to redefine urban music and secure his place in the history of Dominican sound.
Music Is Everything.
