ONErpm supports MAGIC!'s comeback with cross-platform campaign and activations across Brazil
Canadian reggae-pop band MAGIC! made their official comeback in early 2024 with Inner Love Energy, a new album celebrating self-worth and emotional renewal. To amplify its release, ONErpm launched a targeted campaign during their visit to Brazil—home to one of the world's most passionate music fanbases.
Through live performances, music platform activations, and strategic media partnerships, the campaign reintroduced MAGIC! to existing fans and built momentum with a new audience in a region where pop music thrives. The campaign was a follow up to ONErpm's high-end catalog migration technology, and digital platform profiles and metadata sweep. As a result, the band's monthly listeners on Spotify jumped by over 60%.
ONErpm organized a reception for the band in partnership with ForMusic upon their arrival in the country at Allianz Parque during a Palmeiras match. During halftime, the band was introduced to an audience of 45,000 fans, received custom gifts from the club, and had their music played throughout the stadium.
The moment was shared on social media profiles by both the club and the band, driving a visible spike in followers and marking a strong start to MAGIC!'s Brazilian run.
MAGIC! with a Brazilian Touch
To connect MAGIC! with Brazilian culture, ONErpm brought together the band, pagode group Akatu, and rapper FBC to create a special local version of “Good Feeling About You.” This reimagined track features Portuguese lyrics and a distinct Brazilian groove, offering fans a fresh take on the song.
“Good Feeling About You” gained strong momentum, particularly with a younger audience across Brazil. The team also updated the “This Is MAGIC!” playlist and used YouTube lyric and live videos to drive discovery.
The band also performed on Big Brother Brasil, appeared on Disney Radio. These appearances sparked a noticeable spike in followers and boosted visibility across social platforms.
On the ground, ONErpm managed logistics, local PR, and content production for growth. The tour included performances in São Paulo, Vitória, Belo Horizonte and Salvador.
The music video for “Good Feeling About You” was filmed entirely in Brazil, reinforcing the company's end-to-end creative capabilities.
MAGIC!'s Brazil tour campaign illustrates how ONErpm aligns global vision with local execution. The initiative reignited fan engagement while laying the groundwork for sustained audience growth.
The results speak for themselves. Less than a year later, MAGIC! is returning to Brazil for a new series of concerts.
Listen to Good Feeling About You featuring Akatu and FBC.
Music Is Everything.
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